Marketing – Ece Sirin
      New trends in marketing for the       Network age

     
 




Dr. Amir Kfir bases some his work on the Adizes Methodology. You can find more information on Adizes at www.adizes.com


Adizes Methodology

Where is your organization in its life cycle?
How do you make change work to your advantage?
How do you improve collaboration and teamwork?
What challenges are coming in the future?


Adizes Programs have been designed specifically for different levels of an organization's hierarchy

Overview of Adizes Workshops by Dr. Amir Kfir

1. Corporate Lifecycles - How Organizations Grow and Die and What to Do About It
2. How to Diagnose Organizational Problems and Their Causes
3. How To Build A Common Vision for Your Organization
4. How to Rejuvenate an Aging Organization
5. How to Enable Transparency Without Losing Control
6. How to Make the Transistion From Entrepreneurship to Professional Management Effectively
7. How to Build Your Management Team
8. Creating and Maintaining Constructive Conflict
9. Communicating with People WHOSE Styles ARE Different
10. Preparing for Excellence: Is your Organization Structured for Success?
11. Merging Clashing Cultures

Adizes Programs have been designed specifically for different levels of an organization's hierarchy

Corporate Lifecycles - How Organizations Grow and Die and What to Do About It:
Corporations, like living organisms, experience predictable patterns of behavior as they grow and develop. They are faced with specific transitional problems as they progress through the various stages of their lifecycle. How leadership addresses these issues and makes the changes needed for a healthy transition determines the success or failure of an organization. Participants will discover which of the transitional problems encountered are normal, abnormal or fatal and how to deal with them in order to accelerate growth.

How to Diagnose Organizational Problems and Their Causes:
This session teaches how to distinguish problems that are normal from those that are abnormal in any organization. A powerful model that differentiates causes, symptoms and manifestations is also explored, one that reveals which problems must be addressed before they further inhibit the success of the organization and which problems can simply be monitored.

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How To Build A Common Vision for Your Organization:
This session explores the art and science of defining an organization’s mission as a team process. The goal is to establish an enterprise-wide sense of mission and to communicate a clear and compelling vision of the company’s enduring purpose, core values, goals, and key success strategies whose implementation has unanimous commitment.

How to Rejuvenate an Aging Organization:
What causes an organization to age and lose its “entrepreneurial edge”? What are the effective ways to rejuvenate an aging organization? Participants will learn techniques to create a fertile environment for the entrepreneurial spirit to resurface. Issues dealing with vision, strategy, structure and decision making processes will be presented.

How to Enable Transparency Without Losing Control:
How can total transparency be created in a complex organization? How can you simultaneously empower your people and control your organization? How do you make people totally accountable? How do you implement the complex “think global, act local” mantra in multinational companies? The answer to these questions can be found in the practical model of the transparent organization.

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How to Make the Transistion From Entrepreneurship to Professional Management Effectively:
This lecture details the strategies for overcoming the greatest challenge growing organizations must surmount in order to reach Prime: making the transition from entrepreneurial management to professional management. Highly applicable and practical solutions for the age-old problem of the founders trap are presented. Filled with tremendous take home value, it is a must for growing organizations.

How to Build Your Management Team:
No one is a perfect manager or leader. What is needed is a complementary team. Participants will learn how to choose team players and how to build a climate in which all can grow and prosper. The important issues of mutual respect, balance, flexibility, maturity and ability to harness conflict are introduced and explored.

Creating and Maintaining Constructive Conflict:
Conflict is not only natural, but it is necessary and desirable. However, it is important to distinguish between constructive and destructive conflict, and to learn how to create an environment in which the conflict is productive. In this session, the role of mutual trust and respect will be explored as an avenue for creating that constructive conflict, and the concepts of organizational synergy and symbiosis will be presented.

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Communicating with People WHOSE Styles ARE Different:
Explore the different styles of behavior we exhibit and how we can identify, understand and communicate with someone whose style is different from our own. The information presented has take-home value that can be immediately applied to everyday life; it is relevant to relationships within an organization as well as personal relationships within a family or community.

Preparing for Excellence: Is your Organization Structured for Success?
Learn how organizational structure affects strategy and transparency. Analyze your organization’s structure and identify the problems it is creating. Discover the right way to structure your organization for success. Incredible insights from our accumulated knowledge in structuring organizations all over the world will be presented.

Merging Clashing Cultures:
Despite the popularity of mergers and acquisitions, their history is replete with dramatic disappointments and failures. Few mergers and acquisitions turn out as well as expected. Deals that look great on paper often prove unsatisfactory for everyone involved. This lecture tells how to predict some of these problems before they arise. It also discusses critical post-merger integration issues and the tools needed to ensure a smooth integration process.

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